They do not depend on Google or the Facebook algorithm
All subscribers can be reached via messaging services. They do not depend on an algorithm or a fee.
They do not depend on Google or the Facebook algorithm
All subscribers can be reached via messaging services. They do not depend on an algorithm or a fee.
Real-time contact on the locked screen
Messaging apps like WhatsApp or Facebook Messenger offer a major advantage when it comes to customer communication: Messages are displayed on the locked screen.
Broader target group with potential for reaching large numbers of users
People from all age groups use messaging apps. Global accessibility by phone has become significantly more convenient. Smartphones are widespread and actively used by more than 2.3 billion people.
High open rate and click through rate (CTR)
Messaging apps have an average open rate of 90% and a click through rate of 30%. Those are numbers that other channels have not been able to reach for some time.
Loyal subscribers
Less than 1% of users unsubscribe from messenger services on average. Direct relationships with messaging app subscribers help build long-term customer loyalty.
Direct communication channel between customers and companies
Customers can directly contact companies via messenger services without public involvement, which prevents large-scale negative response, hate speech and similar. The result: higher customer satisfaction.
Content finds its way into private user communication more easily
Messaging apps are a simple platform for sharing content, allowing companies to quickly communicate corporate content through private user communication.
A new channel
Companies are only just discovering the potential of messaging apps as a marketing tool. That means it is still very easy to achieve high visibility and build stable customer relationships.